Jinglian Machinery Manufacturing Co., Ltd
Foreign trade plan
Release time:
2019-06-18 09:39
Source:
foreign trade promotion plan
At present, the main ways to promote foreign trade are1Exhibition2Cooperation with foreign trade companies3 B2BPlatform promotion4 Google promotion5Mail promotion. The first two are traditional ways of promoting foreign trade. Behind is the Internet foreign trade promotion.
We plan to Google B2Bplatform together. Google push official website, push the main products.B2BThe platform pushes all products that can be pushed..
B2BThe promotion of the platform is mainly based on Alibaba International Station (five sub-accounts of a main account can be operated by six people at the same time）. Among them, wire mesh machine products are69846One, supplier1397A. Flange Products270120One, supplier2503A. Large tube products5244One, supplier924A. How do we let customers choose us among so many peers, how competitive our products are, and what are our advantages. How to highlight our advantages in the promotion, improve competitiveness. In order to improve our product exposure and product ranking, the specific needs of the work are:1Refresh our products regularly every day to increase product ranking. Refresh requires us to refer to the customer's browsing habits and choose to refresh when the traffic is high.2Optimize our product title and product description, add illustrations. Requires detailed product technical parameters, and photos and videos of the whole process of product processing and production to packaging.3Release some purchasing information to improve the exposure rate4Focus on supply information and take the initiative to develop
3. foreign trade to carry out the preliminary specific operation steps
(One)First month
1.Company information, product information collation, translation.
2.The establishment of the company's English website. open oneB2B(Alibaba), make all preparations for uploading products, suchB2BThe opening went smoothly and the product was uploaded within the first month.
3.The training of product expertise and the professionalism of the salesman on the product represent the image of the company. Foreign trade salesman must be very professional on the product. Technical guidance is responsible for training salesman of product expertise.
(II)Second month
Do a good job of English website optimization,B2BUpload the product is basically completed to ensure that the product has sufficient exposure. According to the feedback from foreign markets, determine the key advertising promotion areas and open the payment.googleSearch engine promotion. In the process of communicating with foreign customers, business personnel continue to learn product knowledge from the technical personnel in the factory, deepen their understanding of the products, and strive to be able to answer technical questions raised by customers at any time and realize technical marketing.
I hope that from the third month, I can start sending samples, closing sample lists and even receiving formal orders to smoothly develop the international market. With the market situation, I will gradually expand the company's export team and become the backbone of the company's development.
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